Unity is excited to introduce Daily Rewards, a compelling new offering for advertisers leveraging its Tapjoy offerwall solution. Offerwalls, as a widely adopted advertising unit, empower advertisers to acquire high-quality, performance-driven users through rewarded actions. Daily Rewards takes this concept further by incentivizing users for every in-app task completed – whether it’s reaching a new level, conquering a challenge, or simply logging in for the day. This consistent stream of rewards fosters a sense of accomplishment and encourages players to return daily to maximize their earnings.
Why Daily Rewards is a Game-Changer
The regular cadence of rewards aligns perfectly with users who crave quick, frequent bursts of gratification rather than long wait times. This approach benefits advertisers in several ways:
- Increased Conversions: The quicker turnaround on rewards aligns with the preferences of many players, leading to higher conversion rates across varied game genres.
- ROAS Boost: Limiting the number of daily obtainable rewards motivates users to return frequently and engage more deeply with the advertiser’s game, driving a positive impact on Return on Ad Spend (ROAS).
- Simplified Bid Management: Advertisers can focus on setting the maximum bid they’re willing to pay for the final event completion, streamlining the bidding process.
Benefits for Game Publishers
Daily Rewards doesn’t just benefit advertisers; it’s a win-win for game publishers who monetize with offerwalls. By introducing this rewarding structure, publishers tap into a new segment of highly engaged players, drawn to the frequent reward opportunities. In fact, applications that have tested Daily Rewards have seen an average 6% increase in Daily Active Users (DAUs) influenced by the offer.
How Daily Rewards Optimizes Performance
The regular nature of rewards in this format has a significant positive impact on how event-based optimization models work within games. Consistent user interaction generates valuable data points, enhancing model accuracy. This, in turn, leads to:
- Elevated User Engagement: More accurate models allow for better targeting, leading to ads that resonate more strongly with users and keep them coming back.
- Increased Player Loyalty: The steady progression and sense of achievement cultivated by Daily Rewards nurtures a dedicated player base.
- Long-term Value: The focus on retention boosts a game’s Lifetime Value (LTV), maximizing the return for advertisers.
About Unity
Unity [NYSE: U] is a globally recognized leader in game development. Its platform empowers creators to seamlessly build and operate engaging games and experiences across a wide spectrum of devices – from smartphones and consoles to cutting-edge spatial computing platforms. For more information, please visit Unity.com.
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