Industry and Business

The Impact of Webtoons on Traditional Comics

How print and page-based comics have borrowed from, reacted to or coexisted with the vertical scroll format, and where each approach still has its own strengths.

On this page
  1. Influence Runs in Both Directions
  2. What Page-Based Comics Have Borrowed
  3. How Traditional Publishers Have Reacted
  4. Where the Two Coexist
  5. What Remains Distinct
  6. A Caution About Narratives of Replacement

Influence Runs in Both Directions

When a new format appears, it is tempting to ask whether it will replace the old one. With scroll comics and traditional comics, a more accurate question is how each has affected the other. Traditional comics here means page-based comics, whether printed on paper or shown as digital pages, built around panels arranged on a fixed page. The relationship between them is a mix of borrowing, reaction and coexistence, and it differs by region and by publisher.

The broader differences in how the two are produced and released are covered in the article on the move from print to digital. This article concentrates on the effect of scroll comics on page-based work.

What Page-Based Comics Have Borrowed

Several ideas associated with scroll comics have shown up in other kinds of comics. These examples are general, and not every creator uses them.

Attention to pacing through space

Scroll creators use blank space deliberately to control how quickly a reader moves through a moment. Some page-based creators have taken an interest in this idea, using generous white space, tall narrow panels or strips of empty area to slow a beat. The principle was never exclusive to scrolling, since page layout has always controlled rhythm, but scroll comics have made the technique more widely discussed.

Vertical and strip-like layouts

Some page-based comics now include tall panels or vertical sequences, especially where a story is designed to be read on both paper and screen. Readers used to scrolling may find these natural.

Color and screen-first design

Because scroll comics are made for screens, they often rely on full color and on lighting techniques that look good on a bright display. Some print creators have shifted toward richer color palettes, partly because digital production made color easier to manage.

Episodic hooks

The habit of ending each installment with a reason to continue is old, but the weekly pace of scroll comics has put added emphasis on cliffhanger endings. Creators of serialized page-based comics may pay similar attention to chapter closings.

Mobile-friendly thinking

Awareness of how text and images look on a small screen has influenced digital versions of page-based comics, where readability on a phone is now a common concern.

How Traditional Publishers Have Reacted

Responses vary. Some publishers have launched or expanded digital offerings, including vertical formats. Some have begun releasing scroll-style editions of existing properties or commissioning new work designed for the scroll. Others have kept their focus on print and page-based digital reading, reasoning that their readers value those experiences.

There has also been movement in the other direction. Popular scroll comics are often released as printed collections, which means a format born on screens can end up on a shelf. Doing so requires reworking the layout, since a continuous strip must be divided into pages. This adaptation is a craft challenge of its own, and the results vary in how well they preserve the original pacing.

Some tension exists as well. Differences in payment, rights and expectations between traditional and digital arrangements can cause friction, and creators sometimes weigh the two against each other. Understanding the basics of comic contracts and comic licensing helps creators compare offers. None of this should be read as a claim about which side has had greater success, as comparisons depend on region, genre and time period.

Where the Two Coexist

Several things suggest coexistence is the likelier long-term picture than replacement.

  • Different strengths. A page can show many panels at once, letting the eye jump around and compare images. This supports complex layouts, dense action and the kind of spread that works as a single composition. A scroll controls time more directly, since the reader sees the story in a set order. Neither is simply better.
  • Different reading habits. Some readers like owning books and flipping pages. Others prefer a phone and short sessions. Many do both.
  • Different traditions. Page-based comics come with long-established genres and storytelling conventions, such as those discussed in comparisons of western comics and graphic novels. Scroll comics have developed their own conventions, such as particular approaches to establishing shots and reveal panels.
  • Shared creators. Many artists work across both formats, and what they learn in one carries to the other.

What Remains Distinct

Not everything transfers. A double-page spread depends on a physical or at least a wide display, which is hard to reproduce on a phone. Print has a tactile quality, and formats like the graphic novel have strengths for long, self-contained stories. Scroll comics, meanwhile, take advantage of effortless vertical movement, immediate release and strong community interaction.

A Caution About Narratives of Replacement

Stories about one medium defeating another are usually simpler than reality. Claims that scroll comics have made traditional comics obsolete are overstated, and so are claims that scroll comics are only a passing fad. A more reliable observation is that the two have exchanged techniques and audiences, and that creators now have a wider range of formats to choose from. The most useful approach for readers and creators is to judge each work by how well it uses its chosen form.

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